LATIN FRANCHISE.
ZA Café Littéraire.
ZA aims to bring health and culture to Les Halles, Paris. Serving healthy organic dishes that encourage a sense of well-being, ZA allows diners to ‘print on demand’ books from its menu, encouraging all to ‘feed the mind’ as well as body.
IDENTITY.
A Girl & Boy from the City.
The identity plays with two metro-chic characters, each a collage of graphic features snipped from real book jackets. Both are built around the typewritten name ‘ZA’, inverting the beginning and end of our alphabet.
ON-SCREEN MENU SYSTEM.
Watch the Show.
Twelve giant screens show a carefully planned playlist of animation, showing up-to-date menus, meal deals and this week’s ‘Print on Demand’ book titles. Every 15 minutes, the information is interrupted by entertainment; A food-fight, raining fruit and vegetables, a brief encounter and a cycle ride ensue before the menu loop resumes.
THE MAIN MENU CATEGORIES.
THE MAIN MENU.
EVERY 15 MINUTES, ONE OF FOUR SHORT FILMS TAKE OVER.
FOOD & BOOKS DELIVERED TO YOUR SEAT.
Feed Your Mind.
Via a smart app, guests can choose from a range of novels which are printed on demand within ten minutes and delivered, with or without food and drink, by conveyor, right to your seat via iBeacon technology.
THE ZEROX CAPPUCCINO BOOKMAKER.
Print on Demand.
More than 2 million copyright-free works of literature are available to print on demand in just 5 minutes from page to bound cover. A film on screens above mobile bookcases and introduces ‘Librarian’ Guillaume Allary from Allary Editions in Paris and explains his selection process in putting a new book on the menu, every day.
At ZA, the Typewriter is Even Mightier than The Pen.
SIGNAGE.
Heroes & Heroines.
Even the toilet signs embrace their literary inspiration. The main entrance zooms out and deals with archetypes whilst the individual boots have fun with some of the most well-known characters from fiction.
