2012 FIFA WORLD CUP.
The Year Africa Hosted the World.
Puma’s sponsorship of 9 African national teams for the FIFA World Cup led to the realisation of the natural unity between them, and a pioneering piece of creativity provided an unmissable opportunity for PUMA.
9 NATIONAL KITS BECOME ONE.
National Allegiance Aside.
These teams played football differently to the rest of the world, bringing the game back to its grassroots. For them it isn’t about prima donna players or unfeasible paychecks. It’s about rawness and a team spirit that only the African teams bring to the competition.
THE PUMA ‘UNITY’ KIT.
A Kit to Unite a Continent.
The Unity Kit was the world’s first continental strip, drawing inspiration from the heat of the beating sun right down to the soil beneath their boots.
THE PUMA ‘UNITY’ KIT.
A Choice of Badges.
The United Nations Education Programme partnered with Puma and FIFA sanctioned the kit design as the third change kit for all 9 PUMA African Nations in the 2012 World Cup Finals. All 11 Puma African National badges were supplied as iron-on embroidered patches with the kit, but a special UNITY emblem was pre-installed.
USSAIN BOLT WORE THE UNITY SHIRT IN THE DIAMOND LEAGUE.
THE UNITY EVENT.
Four Kits, One Game.
A unique launch event saw Sven Goran-Eriksson agree to manage a UNITY XI selected from the squads of Cameroon, Ghana and Ivory Coast during a pre-tournament Training Camp in Paris. The special fixture saw the UNITY XI win 1-0 over their fellow countrymen.
THE UNITY EVENT.
Damon Albarn Shows Unity.
The afterparty saw Damon Albarn play live with special guests from the African music scene.
