Puma Football
GAFFER
PUMA ‘GAFFER’.
Make Football Anywhere.
Puma’s endeavor to involve everyone to take part in football at any level was expressed through their ‘Make Football Anywhere’ sentiment. The campaign message needed to cross the white line onto the field of play to really cut through.
PUMA ‘GAFFER’.
Champions League and Beyond.
The gritty, impromptu make and do of ‘Gaffer’ tape—stolen from urban playground goalposts—became the name and number style of heroes when written across the backs of Puma shirts.
FONT DESIGN IN PARTNERSHIP WITH DALTON MAAG.
BVB PHOTOGRAPHY BY ASIA JOANNA AT FLICKR
