Puma | STICHD
FUELFORFANS
FUEL FOR FANS.
The Fanshop on Pole.
Formula1® is the zenith of motorsport. It enlists the world’s smartest engineers, cutting-edge cars and fanatical fans. Naturally, the sport’s global following express their allegiance through buying licensed teamwear. From caps and t-shirts to replica shirts and racesuits, this represents big business within the motorsport industry.
IDENTITY.
A Symbol to Echo a Name.
Fuel For Fans was launched in 2016 by Stichd as THE e-commerce store for all major teams in Formula1®. Our task was to give it an iconic, credible logo, worthy of that status.
THE CHEQUERED FLAG.
A Flag to Rally With.
F1® fans are a discerning bunch, with design right at the centre of the sport. Once we noticed the potential for a chequered flag within the three F’s of the name, we spent weeks crafting it perfectly before getting it across the line.
