BRAND CREATION.
Long Stay in a New Way.
Aimed at the DACH market, I worked closely with SV Hotel in Zurich and PAB Architekten in Hamburg to create a new Long-Stay offer for the flexible lifestyle of the modern city-traveller. The room-on-wheels design is reflected with four ‘OOOO’s in the creation of both the name and brand identity.
PRODUCT CREATION.
A Re-Configurable Room.
Built on a concept of mobility, our space is engineered to be configurable by the guest. To prove 20m2 is plenty, a room’s wall glides on just four wheels to expand either a kitchen, bedroom or living space depending on the guest’s needs.
MARKET ROLL-OUT.
Coming Soon to Bern.
Slated to launch in 2020 in Bern, Switzerland, with a second location already planned in Nuremberg, Germany, Stay Kooook is well placed to grow.
INTERIORS.
The ‘Backyard’ Public Space.
An inclusive public space features a communal kitchen, lounge, American pool table, a stage for performances and a plant-share greenhouse.
INVESTOR COMMUNICATIONS.
Stay KooooK gets Social.
The teaser animation was divided into a mini-campaign of four social teasers for Twitter, Instagram and Facebook, as the dialogue with Investors continues.