AN IDENTITY RE-MASTERED.
Ready to Fly.
The Virgin Galactic Identity has represented the curiosity and adventure of the human spirit in the vision of a human eye since its creation in 2005. Inspired by Sir Richard Branson’s own iris, the marque conveys a civilian opportunity to look back at earth from space for the first time. Today, the brand has been re-mastered in 16K resolution, and to celebrate forthcoming operational status, a view of the earth appears within the pupil for the first time.
A staggering new fidelity is now possible…
SELECTED LOCK-UPS FROM A NEW FAMILY OF MARQUES.
THE ‘PROPULSION’ IRIS FOR USE ON THE UNDERSIDE OF VMS EVE.
AN IDENTITY RE-MASTERED.
Livery Ready Wordmarks.
A ‘DNA of Flight’ references select milestones in aviation and astronautic achievement and is accompanied by specially designed ‘velocity’ wordmarks for use on Port and Starboard side of the Spaceship livery.
AN IDENTITY RE-MASTERED.
A Brand New Ident.
A new suite of 4K Brand Stings have been created for use in Live Broadcast, Film, App, Online and Social media. The 3, 8 and 10-second films feature a custom CGI model of upto six human irises–representing six passengers on-board each flight. The motion design demonstrates the acceleration of VG’s SpaceShips as they travel at speeds up to Mach 3.4.
3 AND 8 SECOND BRAND BUMPERS.
THE LIVERY.
Faster. Higher. Further.
The Identity comes into its own on application to VMS Unity and its mothership VMS Eve. Uniquely positioned to take advantage of the flight’s apogee, the Iris measures almost 7 metres in diameter on the underside of the fuselage and is complemented by a partial chrome scheme, to maximise reflected views of the earth but also to enable the livery’s reflected colour to change as it rockets through the stratosphere, to the mesosphere above.
THE IRISES.
The Diversity of Unity.
Chosen to represent the diversity of Virgin Galactic’s civilian astronauts from around the world–and curated from more than 600 iridology images captured directly from the subjects’ eyes—six irises are sequentially stretched in a conical vortex using CGi to create a feeling of speed and distance.
SELECTED STILLS FROM THE 10 SECOND BRAND IDENT.
SOUND DESIGN.
The Sound of Space.
Sound designer Malcolm Goldie devised a complex soundscape that layers the rocket engine with sounds derived from a myriad of other pioneering space programs as well as a human choir. 24 separate tracks were mixed to create the final sonic branding.
2021. THE YEAR OF SPACE TOURISM.
The End of The Beginning.
The revision of the Brand Identity signifies a growing readiness for operational flights. More work will shortly be unvieled on a number of astronaut experience projects, and updates will appear on this site as more is revealed over the coming months.
BEFORE & AFTER.
The Team.
"It effortlessly captures the raw power of propulsion before being replaced by the awesome silence of space."
"We modelled the earth using a 360º satellite map and weather system so we could produce local versions."
"Due the impossibility of sound in space, we layered sounds of progress and humanity to create it all here, on earth."
VSS UNITY’S SECOND SPACEFLIGHT TEST: 22 FEBRUARY 2019 ©VIRGIN GALACTIC